Roger Oddone

Google: Senior Graphic Designer

San Francisco, CA, USA
I help companies to stand out among competition and connect with their audiences by creating efficient and unique corporate identities.
Work Experience
San Francisco, CA, USA
Mar 2014Present
Lead Brand Designer
San Francisco, CA, USA
Feb 2011
Senior graphic designer
He is responsible for leading the creation of high visibility branding elements and iconography projects that define the look and feel of Google products.

Developed the most comprehensive visual asset guidelines in the company's history, featuring unified design for: product icons, logos, UI icons & illustration.

Work closely with product managers, marketing managers and engineers to create consistent and high impact visual assets, both static and interactive. Support and mentor less experienced designers.
Sao Paulo, Brazil
May 2009Feb 2011
Founder and Creative director
Founded and directed design studio focused on corporate identity development. Created comprehensive corporate identity systems, corporate materials, guidelines, user interfaces and icon families for a wide range of clients world wide. Responsible for conducting all creative processes: collaboration with clients to define brand strategy and brand architecture, visual research on audience/competition, visual proposals and presentations to senior level clients articulating the rationale on design concepts.

Executed all commercial attributions of the studio such as writing quotes and contracts, negotiating costs and maintaining a full and continual understanding of the project scope, budget, timings and resourcing. Coordinated with partners and freelancers, and represented the studio within the creative community including social networks and publications.
Sao Paulo, Brazil
Jun 2008Apr 2009
Project coordinator
Created comprehensive corporate identity systems, corporate materials and guidelines. Responsible for translating the brand essence defined by the strategy team into visual representations. Conducted audience/competition visual research, conceptualized visual proposals and presented to senior level clients the designs and concept rational. Supported and mentored less experienced designers.
Sao Paulo, Brazil
Aug 2004May 2008
Senior graphic desiger
Created comprehensive corporate identities systems, corporate materials, annual reports, guidelines, packaging and digital interfaces. Collaborated with clients and the research department in defining brand strategy. Conducted audience/competition visual research, conceptualized visual proposals and presented to senior level clients the designs and concept rational. 
Sao Paulo, Brazil
Aug 2000Sep 2003
Graphic designer junior/ full/ coordinator
Created and altered primary and secondary packaging in compliance with Brazilian legal requirements as well as Novartis' international guidelines. Gained proficiency in Macromedia Freehand, Pagemaker, Photoshop and Microsoft office softwares. Collaborated in the creation of a software that decreased considerably the packaging development lead time. Responsible for collecting information, approvals, refining and delivering ready to print art works. Defined workflow procedures, organized/assigned works and lead 3 designers for a period of a year.
Education
London, United Kingdom
Aug 2010
Short course: Entrepreneurship for creatives.
Sao Paulo, Brazil
Aug 2005Jun 2007
MBA - Branding, Brand Management
London, United Kingdom
Sep 2006
International Branding Week Course
Rio Branco's MBA extension module
Sao Paulo, Brazil
Feb 1999Sep 2001
Languages
 
Portuguese (Native), English (Fluent), Spanish (Conversational)
Skills
 
Adobe Fireworks, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Branding, Branding & Corporate Identity, Design Direction, Graphic Design, Typography
Awards
2012
Works featured in the book.
2012
2 corporate identities featured on the Behance Network
2010
Taiama's logotype selected for the Logolounge book number 6.
2010
Featured designer in the Computer Arts Projects magazine. Issue 135, Create the perfect logo.
2009
8 corporate identities featured on the Behance Network
2010
Featured designer
2011
12 corporate identities featured on the Behance Network
2010
Featured designer
2010
3 logotypes featured on Logopond