Concept, present and oversee the execution of all design efforts for the marketing and sales channels; website redesign and seasonal updates, e-mail campaigns, store graphics, catalog design and production, marketing and PR materials, print advertising, television and internet video spots. Guide the evolution of the brand identity to be current and on-trend, consistent with the brand vision and cohesive across all channels and applications. Manage graphic design team, encouraging their growth and inspiring their creativity.
Creative Director / Principal
Art Direction, Print Design, Web Design, Brand Identity, E-commerce, Marketing Strategy
Senior Graphic Designer
Concept, present and execute seasonal store graphics, marketing and PR efforts, and all branded programs. Oversee redesign of brand identities for Williams-Sonoma Home and West Elm to ensure the quality of design and representation of the brand in the marketplace. Review and execute implementation of brand identities across all channels (web, print, store display) to ensure consistency and cohesiveness. Consult, concept or create revised materials and identities for other departments, or brands within the Williams-Sonoma, Inc. family.
Develop and maintain brand identities for West Elm, Williams Sonoma Home and HoldEverything. Design and manage production of all instore posters, signs and collateral for stores in three retail brands. Create brand standards and maintain brand identity for all three brands. Create eye-catching, brand specific collateral for Marketing and PR departments while assisting all other departments in creating materials consistent with the look and identity of each brand.
Rebrand and redesign local monthly magazine. Concept photoshoots, cover ideas and main feature layouts. Review photography for cover and articles, create guidelines for all contributing photographers, artists and writers. Design and layout each monthly issue.