Basic Info
About
Together with his creative partner, Lester currently leads one of the largest accounts in Singapore – StarHub. The duo has led StarHub to multiple gold Lions and Effies, and most recently, brand of the year at the Hall Of Fame and best of digital at the Creative Circle Awards.

As a copywriter, Lester was ranked… Read More
Together with his creative partner, Lester currently leads one of the largest accounts in Singapore – StarHub. The duo has led StarHub to multiple gold Lions and Effies, and most recently, brand of the year at the Hall Of Fame and best of digital at the Creative Circle Awards.

As a copywriter, Lester was ranked among the top 20 young creatives in the world by YoungGuns. Over the last nine years, he has worked on StarHub, Tiger Beer, Nestle, KFC, MasterCard, Maybank, Panasonic and the Singapore Air Force. In this time, he has been blessed with features by Fast Company, Mashable, Forrester, Most Contagious, FWA, Webbys, CNN, Fox News, and the only grand prix ever awarded at the Effies.

Beyond driving creative excellence for his clients, Lester tries to invest in the next generation of creatives by contributing regularly to the AWARD School of Advertising. He has also given talks at the Singapore Management University, Ngee Ann Polytechnic, Nanyang Polytechnic and the IAS Portfolio School. Read Less
Previous Bosses
McCann Worldwide, DRAFTFCB, Saatchi Lab, Sydney Morning Herald
Awards
Cannes, Spikes, D&AD, One Show Interactive, Webbys, FWA, Most Contagious, Forrester Groundswell, Effies, Creative Circle, YoungGuns, AdFest, AWARD, Asia Interactive Awards, Digital Media Awards, AME, The Work, Hall Of Fame, London International, AdStars, Clio, Crowbars
Stats
Projects