Basic Info
About
Together with his creative partner, Lester currently leads one of the largest accounts in Singapore – StarHub. The duo has led StarHub to multiple gold Lions and Effies, and most recently, brand of the year at the Hall Of Fame and best of digital at the Creative Circle Awards.

As a copywriter, Lester was ranked… Read More
Together with his creative partner, Lester currently leads one of the largest accounts in Singapore – StarHub. The duo has led StarHub to multiple gold Lions and Effies, and most recently, brand of the year at the Hall Of Fame and best of digital at the Creative Circle Awards.

As a copywriter, Lester was ranked among the top 20 young creatives in the world by YoungGuns. Over the last nine years, he has worked on StarHub, Tiger Beer, Nestle, KFC, MasterCard, Maybank, Panasonic and the Singapore Air Force. In this time, he has been blessed with features by Fast Company, Mashable, Forrester, Most Contagious, FWA, Webbys, CNN, Fox News, and the only grand prix ever awarded at the Effies.

Beyond driving creative excellence for his clients, Lester tries to invest in the next generation of creatives by contributing regularly to the AWARD School of Advertising. He has also given talks at the Singapore Management University, Ngee Ann Polytechnic, Nanyang Polytechnic and the IAS Portfolio School. Read Less
Awards
2014
Cannes: Mobile Gold • D&AD: Mobile Silver Nomination, Mobile In-Book, Direct In-Book • One Show Interactive Bronze

2013
Cannes: Two Direct Gold, Mobile Silver, Promo Bronze, Media Finalist • Spikes: Mobile Gold, Promo Silver, Direct Bronze • CCA: Best Of Digital, Three Gold, Five Silver, Three Bronze … Read More
2014
Cannes: Mobile Gold • D&AD: Mobile Silver Nomination, Mobile In-Book, Direct In-Book • One Show Interactive Bronze

2013
Cannes: Two Direct Gold, Mobile Silver, Promo Bronze, Media Finalist • Spikes: Mobile Gold, Promo Silver, Direct Bronze • CCA: Best Of Digital, Three Gold, Five Silver, Three Bronze • AdStars: Mobile Gold, Mobile Crystal • Hall Of Fame: Marketing Innovation: Gold • Effies Bronze

2012
Spikes: Media Silver, Media Bronze • AWARD: Two Direct Gold, Two Digital Bronze • AdFest: Five Silver, Bronze • Digital Media Awards: Silver, Bronze • Forrester Groundswell • Webby Awards Official Honoree • CCA: Two Silver, Five Bronze • Hall Of Fame: Product Innovation Of The Year • Effies Bronze

2011
Cannes: Promo Gold, Promo Silver, Media Silver, Direct Bronze • D&AD: Two In-Books • Spikes: Five Silver, Bronze • YoungGuns: Digital Silver, Digital Bronze • AdStars Silver • Most Contagious Feature • Digital Media Awards Platinum

2010
Cannes: Outdoor Silver, Press Bronze, Direct Finalist • Spikes Asia: Digital Silver, Media Silver, Media Bronze, Design Bronze, Press Bronze • YoungGuns: Digital Gold, Press Silver • AdFest Silver • Effie Bronze • CCA: Six Silver, Two Bronze

2009
Cannes: Two Direct Finalists, Two Press Finalists, Cyber Finalist • Spikes Asia: Two Direct Gold, Digital Gold, Integrated Bronze • AdFest: Gold, Silver • CCA: Promo Gold • Asia Interactive Awards: Three Silver, Bronze • Webby Awards Official Honoree • Communication Arts Feature • Effies Grand Prix

2008
Cannes: Two Press Finalists
Read Less
Full Resume
Work Experience
  • Creative Director
    DDB // Singapore, Singapore
  • Copywriter
    McCann Erickson // Singapore, Singapore
Stats
Projects