the challenge: to show people that padmini incense sticks are like a passport to the divine.
the solution: as the saying goes: god is everywhere. so we did just that.
we made street paintings of gods across the city of bangalore, but with a small difference.
we placed used footwear, bags, cycles etc in front of the painting.
at second glance, you saw that the worshippers had actually been transported into the celestial world of gods and were inside the painting.
we did graffiti which read ‘ninna paada thaladali nadhoopavadhe’, local colloquial for ‘like incense i become one with you, my lord.'