iVote is a campaign for the election day. To celebrate our democracy, this campaign is trying to be friendly and fun. Using the word “vote” and bringing down the stem of the “t”, a little red check mark turns it into a smiley face.
The campaign will start a month before the election. There will be posters, billboards and buses with the advertisement. Also there will be pop-up photo-booth for voter to take the “My Vote Face” photo.
There will also be a social media feature on iVote.com. You can use the webcam to take the “iVote - This is my vote face” photo, you can also use this to shout out you statement by simply recording the video.
All these are creating an awareness and interest to the election.