YOUR SAAB. YOUR STORY. SHARE IT. FACEBOOK APP AND SITE

  • Your Saab. Your Story. Share it.
    Facebook Application and microsite.
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  • Microsite landing page of the experience.
  • Ever expanding gallery of user-generated baner ads. The best are featured as real Saab ads across the internet, and have realized a click-through rate at 5x the automotive industry average.
  • The app itself as a blank canvas (initial load).
  • The app automatically scrapes profile pic and some info, users do the rest.
  • Facebook wall post that is shared with friends, inviting them to create their own banner and visit the gallery microsite.