- Your Saab. Your Story. Share it.
Facebook Application and microsite.
- Saab fans are a loyal and passionate group. McCann Erickson wanted to tap into this energy, harness their enthusiasm and empower them to speak for the brand. By leveraging the capabilities of Facebook, we created an app that allows Saab drivers to take an active role in creating the brand voice. The best were featured as real Saab ads across the internet, and realized a click-through rate 5x the automotive industry average.Check it out: your.storyofsaab.com/