Xfinity Xtras is a loyalty program concept I developed asa pitch to Comcast, to enhance the perceived value of the Xfinity subscription bundle byoffering existing customers reward points for doing what they already do.
Customer loyalty programs have exploded over the lastdecade, as companies have realized the importance of retaining their customers,not just attracting new ones.
How It Works:
Xfinity Xtras is a loyalty program destination onComcast.com, a smart-phone app and reward card that offers current subscribersof the Xfinity product line the opportunity to earn points and take advantageof exclusive Comcast & 3rd party prizes and discounts.
Xfinity Xtra Points would be distributed by:
· Becoming a new customer of Comcast
· Becoming a new Comcast Business Class customer
· Upgrading your services
· Paying your bill on time
· Walking into an Xfinity Store
· Entering a sweepstakes on Comcast.com
· Promoting Xfinity’s products on social mediasites
· Ordering 3 movie rentals within a month
· Checking –in with foursquares or scanning at aQR code stand that you are at Xfinity Live center
· Downloading an Xfinity App
· Taking a customer survey
· Purchasing a product on Comcast.net
*Xfinity Xtra Points could be redeemed at participating Comcastselected merchants.