Xfinity Xtras Loyalty Program Concept

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Created: 10/24/12
Last Edited: 11/02/12
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Description
Xfinity Xtras is a loyalty program concept I developed as a pitch to enhance the perceived value of the Comcast subscription bundle by offering existing customers reward points for doing what they already do.
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  • Xfinity Xtras is a loyalty program concept I developed asa pitch to Comcast, to enhance the perceived value of the Xfinity subscription bundle byoffering existing customers reward points for doing what they already do.

    Background:

    Customer loyalty programs have exploded over the lastdecade, as companies have realized the importance of retaining their customers,not just attracting new ones.

    How It Works:

    Xfinity Xtras is a loyalty program destination onComcast.com, a smart-phone app and reward card that offers current subscribersof the Xfinity product line the opportunity to earn points and take advantageof exclusive Comcast & 3rd party prizes and discounts.

    Xfinity Xtra Points would be distributed by:

    · Becoming a new customer of Comcast
    · Becoming a new Comcast Business Class customer
    · Upgrading your services
    · Paying your bill on time
    · Walking into an Xfinity Store
    · Entering a sweepstakes on Comcast.com
    · Promoting Xfinity’s products on social mediasites
    · Ordering 3 movie rentals within a month
    · Checking –in with foursquares or scanning at aQR code stand that you are at Xfinity Live center
    · Downloading an Xfinity App
    · Taking a customer survey
    · Purchasing a product on Comcast.net
    · Etc.

    *Xfinity Xtra Points could be redeemed at participating Comcastselected merchants.
  • Concept Feature on Comcast.com

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