Wolf Photo Direction

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Created: 10/05/12
Last Edited: 10/05/12
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Description
Concept & Art Direction
  • Concept & Art Direction 
    Photo by Xavier Harcq 

  • Today's engine are highly sophisticated piece of art.
    Wolf lubricants brings them to life, and provides them the vital energy to enhance
    their performance and endurance. To visually translate this concept, the engine parts were treated like high-detailed jewelry. The pure, clean and transparent splash of oil
    is literally like a vital fluid that bring them to life. The macroscopic images of oil help to translate the tagline "vital lubricant" and imitate the microscopic image of cellular life


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