Winecast

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Created: 08/20/13
Last Edited: 10/03/13
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Description
Winecast is an online wine-tasting, curating and delivery service based in The Netherlands. After taking a "tastetest" that takes likes, dislikes, tastes and habits into account, Winecast presents the user with a personalized (and further customizable) selection of six wines to be sent every month for a fixed fee.

Our proposal began with the naming: Winecast sends a selection, or cast, of 6 bottles optimized to the user's tastes, much like actors selected for a play based on their aptitudes for a precise role. It could also be thought of as a cast molded specifically after a person's preferences.

Our design explores the visual world of post and parcel packaging. The perforations or rippled edge found in the stationery and the box labels was inspired by the characteristic appearance of a postage stamp.
  • Winecast
     
    Winecast is an online wine-tasting, curating and delivery service based in The Netherlands. After taking a "tastetest" that takes likes, dislikes, tastes and habits into account, Winecast presents the user with a personalized (and further customizable) selection of six wines to be sent every month for a fixed fee.

    Our proposal began with the naming: Winecast sends a selection, or cast, of 6 bottles optimized to the user's tastes, much like actors selected for a play based on their aptitudes for a precise role. It could also be thought of as a cast molded specifically after a person's preferences.

    Our design explores the visual world of post and parcel packaging. The perforations or rippled edge found in the stationery and the box labels was inspired by the characteristic appearance of a postage stamp.

  • Winecast es un servicio especializado de cata, curaduría y envío de vinos localizado en Holanda. Después de responder un cuestionario que toma en cuenta los gustos, disgustos y hábitos del usuario, Winecast presenta una selección de seis vinos que serán enviados cada mes al suscriptor. 

    Nuestra propuesta comenzó con el naming. Winecast manda un elenco ("cast" en inglés) de seis vinos optimizados a los gustos del suscriptor, casi como actores seleccionados para alguna producción basados en sus aptitudes para impartir un rol.

    El diseño explora el mundo visual del correo y paquetería de envío. Las perforaciones u orilla ondeada presente en la papelería y las etiquetas de la caja es inspirada en la característica apariencia de una estampilla.

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