WKND is a club that proposes a great variety of quality activities. Its multifaceted and energetic nature was conveyed in the development of the logo and the graphic identity. Every element in the logo can stand on its own, so as to possibly bring enrichment to the various formats.
The promotion for WKND occured gradually and it relied heavily on images of Lugano, in order to underline how WKND is the most important, historic and renowned venue of the night city life. In this sectcion you can also see a black and white limited edition we did specially for the promotion during the International Film Festival in Locarno.
International Film Festival Locarno - Launch campaign
Art Direction: Aris Zenone, Luciano Marx
Photography: Simone Cavadini (big letter made of polystyrene), Igor Ponti (images of Lugano)
Follow on Twitter: @ariszenone