VOLTEO WINES

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Created: 08/29/12
Last Edited: 12/18/13
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Description
To leverage Volteo wine as the vibrant taste from Spain with a vector illustrated key visual.
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  • VOLTEO WINE
    Vector development of key visual
  • Client: JW DEUSTCH & SONS WINE
    Brand: VOLTEO
    Agency: Alcone Marketing
    Activation: Below the line / Off-Premise

    Objective:
    To drive awareness and consideration of VOLTEO's Tempranillo (table wine) by leveraging it as a vibrant taste from Spain.

    Visual idea:
    Capture the elegance and style of Volteo's brand persona with a visual that combines the appetizing in-glass swirl with the alluring dance of flamenco.

    Tech: Illustration created in vector, layouts designed in Photoshop

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