• In February, Nike partnered with Mutt to help with their newest product superiority campaign – the launch of the Vapor Talon Elite 51 football cleat on Super Bowl weekend. The spot features a new shooting technique that captures never-before-seen footage from the POV of the Nike shoe in dynamic competition. By mounting miniature cameras to the cleat at multiple angles, the viewer gets a detailed look at the cleat’s unique product features, further positioning Nike as a leader in athletic innovation. In the commercial, the Vapor Talon hero athlete is forced to out run and out-maneuver an oncoming horde of menacing defenders. The shoe is voiced by NFL legend Michael “The Playmaker” Irvin. The spot launched just days before the Super Bowl. As the game time whistle blew it was the #1 sports video and #4 overall video viewed on Youtube. Less than 72 hours after its launch the spot had gained over 1,456,283 Youtube views and currently has logged well over 2 million views.