- TreySongz.com representes the first major responsive website launch for Atlantic Records and Warner Music Group. It was a ground up redesign and rebuild of one of our most trafficed websites with a rabid and vocal fanbase.The primary source of mobile traffic is on photo/video detail pages where we started the redesign, but fundamental changes were made to every section of the website. Content, navigation and interactions have been optimized for desktop, tablet and mobile devices allowing the entire site to be experienced anywhere.
- ROLE - Creative Direction, Design, Digital Strategy, Project Management, User Experience & Development Consulting
ADDITIONAL CONTRIBUTORS - Tonianne Tartaro (design), Pete Jelliffe (user experience), Jeremy Kutner and Eva Natiyal (project management) and the WEA D2C Development Team (front-end development)
YEAR - 2012
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