After two blockbuster movie adaptations and a number of video game tie-ins, Transformers: War For Cybertron signaled a return to the original Transformers franchise. A prequel to the original cartoon series and toy line, the AAA video game title was crafted to please both hardcore Transformers fans and new audiences, with a special eye towards discerning gamers.
Our challenge was making fans aware of this radical departure from recent Transformers video games, and exciting them about the possibilities of the first non-film-related Transformers game for the current generation of consoles. To that end, we decided to build an online experience that immersed fans in Cybertron, the Transformers’ home planet and the setting of TF:WfC – a world never before explored in video games or live action films.
To whet fans’ appetites as early assets were released and a teaser trailer was unveiled, we created a microsite to heighten the reveal.