Toyota Prius V campaign
Saatchi & Saatchi LA + Serial Cut™ for Toyota USA
3 months of preproduction. 6 days of photo shooting. 2 months for postproduction. This is the time needed to come to to bring about the biggest and most exciting campaign ever done by Serial Cut™, commissioned by Saatchi & Saatchi L.A. for Toyota USA. With more than 30 professionals involved, each object was shot separately to make 3 key visuals that indicate the features of the new Toyota Prius V: more versatility, efficiency and connectivity. More Prius, More Possibilities.
SEE THE PROJECT HERE: http://www.serialcut.com/
SEE MAKING OF and ZOOM IMAGES to see details and more content here: