Toyota Prius V campaign

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Created: 12/06/11
Last Edited: 11/20/12
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Description
The biggest campaign ever done by Serial Cut™, commissioned by Saatchi & Saatchi L.A. for Toyota USA. 3 key visuals that indicate the features of the new Toyota Prius V: more versatility, efficiency and connectivity. Photographer: Paloma Rincón. Production: The Mushroom Company. Reps: Berstein&Andriulli NY.
  • Toyota Prius V campaign
    Saatchi & Saatchi LA + Serial Cut™ for Toyota USA
  • 3 months of preproduction. 6 days of photo shooting. 2 months for postproduction. This is the time needed to come to to bring about the biggest and most exciting campaign ever done by Serial Cut™, commissioned by Saatchi & Saatchi L.A. for Toyota USA. With more than 30 professionals involved, each object was shot separately to make 3 key visuals that indicate the features of the new Toyota Prius V: more versatility, efficiency and connectivity. More Prius, More Possibilities.

    SEE THE PROJECT HERE: http://www.serialcut.com/

    SEE MAKING OF and ZOOM IMAGES  to see details and more content here: 
    http://www.serialcut.com/making-of/toyota-prius-v-campaign/

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