Toyota Prius V - More Prius. More Possibilities.

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Created: 06/10/13
Last Edited: 08/23/13
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Description
With the space of an SUV and the fuel efficiency of a Prius, you can go more places and do more things – the Prius way. So to launch Toyota's new Prius v, we wanted to spark people's imaginations about what they'd do with a bigger Prius. In "More Prius, More Possibilities," the Prius v is a portal to a hyper-detailed, fantastical world where anything can happen.
  • A WORLD OF POSSIBILITIES
    With the space of an SUV and the fuel efficiency of a Prius, you can go more places and do more things – the Prius way. So to launch Toyota's new Prius v, we wanted to spark people's imaginations about what they'd do with a bigger Prius. In "More Prius, More Possibilities," the Prius v is a portal to a hyper-detailed, fantastical world where anything can happen.
     
    Thank you to Sergio & SerialCut™ for the Amazing Print & OOH.
     
    Thank you Michael Gracie and Augustus Punch for the Beautiful TV.
     
    And finally StoppLA & Sweden for Posters and Digital Duties.
     
  • TV CAMPAIGN
  • PRINT
    We worked with Serial Cut™ to create a magical world of possibilities.
  • WILDPOSTINGS
  • HAND DRAWN TYPE FOR SOUVENIR T-SHIRTS

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