Time Warner Cable App Page

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Created: 03/04/12
Last Edited: 11/21/12
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Description
Time Warner Cable asked Ogilvy for a page for their new TWCable TV™ for iPad® app. to help people understand what it does. Basically, the app lets you watch your cable feed from your ipad. I created several page options. Having extra time available, I also created ideas for a campaign including a full spread print ad, a twitter feed featuring a house that tells you what it likes (or dislikes, think fun ) about having its family using the app. And a funny faux foursquare page that gives out badges depending on what room your using your TWCable TV app. in.
  • Time Warner Cable
    App Marketing Page

    Time Warner Cable asked Ogilvy for a page for their new TWCable TV™ for iPad® app. to help people understand what it does. Basically, the app lets you watch your cable feed from your ipad. I created several page options. Having extra time available, I also created ideas for a campaign including a full spread print ad, a twitter feed featuring a house that tells you what it likes (or dislikes, think fun ) about having its family using the app. And a funny faux foursquare page that gives out badges depending on what room your using your TWCable TV app. in.
  • The following are some quick, fun viral social marketing ideas I came up with. Based on the idea that with the TWCable  App you are free to roam your home while still staying connected to your favorite shows.
  • A house that tweets complaints about the family moving from room to room
  • A mock website based on foursquare, where users check into each room in the home.

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