This identity was created for a business specialising
in providing IT-based solutions including web hosting
and data centre management.
Logo takes cues from data centre infrastructure such
as rack-mounted computer servers. If logo is repeated and stacked into a pattern, it express the idea of connectivity and when used in this way also mimics the electrical
pathways or conductors on a computer motherboard.
All icons are based and drawn from the logo grid. With
the incoming / outcoming lines I preserved the idea of
connectivity in icons as well.
(y) 2013, Art direction & design