The World is Listening - The Grammys

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Created: 05/16/13
Last Edited: 03/16/14
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Description
Every legend starts somewhere. The world is listening is a rallying cry for musicians to keep following their sound. A celebration of musicians at every level, from up-and-coming artists to GRAMMY-winning superstars.
  • THE WORLD IS LISTENING - THE GRAMMYS
    Every legend starts somewhere. "The World is Listening" is a rallying cry for musicians to keep following their sound. A celebration of musicians at every level, from up-and-coming artists to GRAMMY-winning superstars. At the heart of the campaign is GRAMMY Amplifier, a social media platform that gives emerging musicians the chance to have their tracks tweeted out by some of music's biggest icons.
  • TV CAMPAIGN
    Celebrated people who make music, from amateurs to superstars.
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    Print & OOH
    Wild Postings became another way to promote up-and-coming artists. Billboards were reserved for Superstars and Grammy Winning Artists.
     
    Type in Collaboration with: http://www.ilovedust.com/
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    Teaser Videos
    We created or 50 Teaser Videos to build buzz and to be shared throughout the internet.
  • RALLY CRY IMAGERY
    Posted by the Grammys on Instagram and Tweeted out to build buzz and tease The World is Listening before launch.

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