The Pursuit: Lenovo IdeaPad Yoga (Director's Cut)

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Created: 02/04/13
Last Edited: 04/30/13
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The Pursuit: Lenovo IdeaPad Yoga
  • Lenovo computer company rented a new commercial. Shooting video took place in Ukraine. Director of advertising directed the world-class, on account of which work on Hollywood blockbusters.
    Promotional video of more than three minutes, called "Pursuit» (The Pursuit) and is dedicated to the new product of Lenovo - IdeaPad Yoga. In advertising, the main character, using the thinnest convertible ultrabook in the world Lenovo Yoga, skillfully evade pursuit, while doing stunts.
    Shooting video took place in Kiev and Odessa. The shooting team spent seven days. And for the chase scenes specifically blocked the cargo port of Odessa. The ads were used jet skis and army jeeps.
    The idea belongs to clip creative advertising agency Saatchi & Saatchi NY and Saville Productions. Production is owned by Ukrainian studio Radioaktive Film.
    This is the first time for Lenovo advertising takes a world-class director. On account of director Martin Campbell's advertising work on the two parts of James Bond - "Casino Royale» (Casino Royale) and "Golden Eye» (Golden Eye) - and on the blockbuster "Green Lantern» (Green Lantern).
    Ads will be broadcast on television (most likely in a shortened version) and links to webpages. In addition, the new laptop from Lenovo will be advertised at point of sale and outdoor advertising.
  • Film set

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