THE HOUR VISION PROJECT
A charitable project by Omega and Daniel Craig supporting ORBIS International's flying eye hospital.
This is a charitable project inspired by the partnership between Omega and brand ambassador Daniel Craig. From sales of the specially designed Hour Vision Blue watch, Omega pledge to donate a million dollars to ORBISinternational, a non-profit organisation fighting blindness in developing countries where an estimated 90% of the world's blind people reside.
Orbis brings much needed medical care to the people who need it most – aboard a modified DC-10, dubbed the flying eye hospital. To find out more about this extraordinary foundation visit www.omegawatches.com/orbis or donate at www.orbis.org.
The central element of the project is a 30min documentary directed by Richard Bullock. It follows Daniel on a visit to ORBIS' mission in Mongolia, along the way learning about eye surgery seeing first-hand the life-changing effect ORBIS has on its patients.
As creative director of this project my involvement was from the very beginning. I conceived each stage of the process including the watch. I worked on the film and TVC edit, designing everything from titles to print ads. I also edited, designed and built the iPad publication, posters, brochures and store fronts.
This was a unique opportunity to develop advertising material that is both honest and directly helpful to people in need.