The Future of Advertising
We teamed up with co:
and built a conversation hub to accompany a feature story for Fast Company, asking readers: what is the future of advertising? The platform acts as a companion to the article, providing readers with a tool to voice their opinions and pose the question directly to friends and industry members alike. By aggregating responses from around the online community, it allows the dialogue to naturally unfold in a central location.
By integrating a Microsoft Tag in the Fast Company print edition, we brought a new dimension to the conversation, inviting readers outside the digital realm to join the discussion through a QR code-enabled, mobile version of the site. The project garnered thousands of tweets and retweets, resulting in a rich debate on the future of advertising.
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