The Future of Advertising

Info
Statistics
Created: 06/21/12
Last Edited: 12/21/12
1772
34
0
Description
We built a conversation hub to accompany a Fast Company feature story, asking readers: what is the future of advertising?
  • The Future of Advertising
  • We teamed up with co: and built a conversation hub to accompany a feature story for Fast Company, asking readers: what is the future of advertising? The platform acts as a companion to the article, providing readers with a tool to voice their opinions and pose the question directly to friends and industry members alike. By aggregating responses from around the online community, it allows the dialogue to naturally unfold in a central location.

    By integrating a Microsoft Tag in the Fast Company print edition, we brought a new dimension to the conversation, inviting readers outside the digital realm to join the discussion through a QR code-enabled, mobile version of the site. The project garnered thousands of tweets and retweets, resulting in a rich debate on the future of advertising.

    For more Big Spaceship, visit us at www.bigspaceship.com.
  • To see more of our work, visit our Behance profile or www.bigspaceship.com.

Discuss This Project: ( Comments)

You must to join the conversation.