The Birth of Modern Timekeeping

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Created: 07/31/12
Last Edited: 10/01/13
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Description
A 360º project showcasing OMEGA's involvement at the 1948 London Olympic Games including the first photofinish technology.
  • THE BIRTH OF MODERN TIMEKEEPING
     
    Film (60sec) / Book / Digital Pub (iPad)

     
     
    Although the equipment today is far more advanced the same basic principals still apply. This project recalls the humble beginnings of photofinish technology and reminds us of its vital importance to sports.
     
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    BOOK: 
    A limited edition print found only in stores, this book is filled with writing, graphics and archive photos that give us an insight into the world back in 1948.
     
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    DIGITAL PUBLICATION: 
     
    An adaptation of The Birth of Modern Timekeeping book for iPad (1/2+3)
    It's free to download from iTunes.
     
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    PRINT PUBLICATION: 
     
    - The copy reads -

    LONDON AND OMEGA 1948: THE FIRST PHOTO-FINISH IN OLYMPIC HISTORY.
     
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    WEB PAGE:
     

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