The ALVA Award
A Behance Creation
Part of the beauty of the word ALVA is the letters' visual rhythm, and of course the repetition of the "A". After exploring a variety of possible designs for the award, we ultimately decided that a simple, but bold, "A" was the most elegant solution.
Working to avoid the glitz or tacked-on labels of other awards, we went with a minimal black-on-black type treatment on the award's base, using only the essentials: The ALVA name and the famous Thomas Edison quote that inspired the creation of our 99% think tank, "Genius is 1% inspiration, and 99% perspiration."
We didn't want the ALVA to be a traditional award, and we also wanted to embed an element of invention and play in its construction. So we decided to give it a traditional award "base" but also make it removable. To achieve this, we magnetized the "A" so that it fits snugly into the base and adheres as a single piece, but can also be removed and displayed on a desk or shelf as an elegant stand-alone sculptural piece.
To view the incredible talk from our 2012 ALVA winner Tony Fadell, creator of the iPod and the Nest learning thermostat, please visit The99percent.com