Launch of Nike's street ball team campaign in New York for summer of 2012.
I was part of a team that pitched creatives for Team Nike Basketball this summer (2012). Unfortunately, they decided to use their global basketball campaign for this program. But I still want to show the work I did here.
Team Nike is a New York based street basketball team. They are defending champions in the yearly street basketball tournament held in New York. This year they wanted to challenge other teams from all over the world. My take on the whole campaign is a champion taunting his challengers to take his crown. This is manifested in the tone of the copy.
Nike provided the logo and vintage boxing posters as inspiration for the visual treatment. I designed the the ads and also wrote the taglines and manifestos.