Tal Como Son

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Created: 02/25/13
Last Edited: 04/30/13
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Description
Tal Como Son, Identity Program for Telemadrid
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    PROGRAM IDENTITY
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    The program identity is based on a sequence where symbolic characters practising their “hobbies” link to one another through photographic movement. The image style has a certain “retro” treatment that also transmits modernity. The identity is completed through the warm color palette of pastel shades and shape animations where dots, stripes and “kaleidoscopes” are combined as graphic transitions. The logo design with a calligraphic typeface reinforces the idea of glamour related to the contents.
     
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    Program brand
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    Corporate Palette & Colors
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    Adapted logotype for on-air bug
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    Titling Sistem
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    Program Stills


  • Developed at Zeligstudio

    Client: Telemadrid
    Productora: El Torreón del Sol
    Creative Direction: Ana Zelich
    Graphic design and storyboard: Mireia Pons-Llorach, Thais Altès
    Animation: Thais Altès , Ignasi Gozalo
    Producción: Fabiana Andreatta
    Música: Trafalgar 13
     
     

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