Grow the Greens
Ogilvy approached Time Warner Cable Business Class to create a tool that would offer them a customized approach to using their business tools, mobile, web hosting, security etc. I came up with a circle interface for the tool, thinking this would be a fun way to interact with the tool as well as a immediately recognizable way to leverage it through other marketing channels.
The idea behind the tool is that you would input the needs of your business, and a customized solution would be generated. the circle would be a metaphor for your unique business needs. individualized, customized. I also played around with several other ways to offer this tool including an app and standard web page. There is even some samples of how the circle would be presented as a recognizable marketing tool.