StarHub | MySmartEye

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Created: 07/19/13
Last Edited: 10/23/13
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Description
Project Smart Eye is designed to crowdsource vision and care for the visually impaired through micro-volunteering. With the app, anyone, anywhere, anytime can become a volunteer, and connect to and help the visually handicapped in just seconds. So now, whether you are travelling on the bus, standing in line at the bank, or waiting for an office meeting to start, you can be helping someone less fortunate too.
  • Launched in March 2013 • Creatives: Khalid Osman, Lester Lee •  Cannes Lions 2013: Two Direct Gold, Mobile Silver, Promo Bronze • Spikes Asia 2013: Mobile Gold, Promo Silver, Promo Bronze, Direct Bronze • AdStars 2013: Mobile Gold, Innovation Crystal

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