StarHub Music Store | Musical Fitting Room

Created: 09/15/11
Last Edited: 10/24/13
The youth define themselves by the type of music they listen to, and by the clothes they wear. Taking that insight, we combined music and fashion – two powerful forms of self-expression for the youth – with RFID technology, to create the Musical Fitting Room. It recommends music tracks that best suit the style of clothing being tried on, introducing youths to music that matched their styles, and a music store that is relevant to their lifestyle.
  • Launched in February 2011  • Creatives: Khalid Osman, Lester Lee, Mark Lim, Selena Soh, Elmy Thong • Cannes Lions 2011: Promo Gold, Two Media Silver, and Direct Bronze • Featured in Contagious Issue 27 • Spikes Asia 2011: Four silver, one bronze and one finalist • ADFEST 2012: Five silver, two bronze and one finalist • AWARD 2012: Two gold and two bronze • Asian Marketing Effectiveness 2011: Bronze • ADSTARS: Silver • Clio 2012: Finalist • Digital Media Awards 2011: Platinum Award • Effies 2012: Bronze • Accepted in The Work 2011 • London International 2011: Finalist • YoungGuns 2011: Silver and finalist • Featured by Creativity

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