StarHub Music Store | Musical Fitting Room

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Created: 09/15/11
Last Edited: 09/09/14
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Description
The youth define themselves by the type of music they listen to, and by the clothes they wear. Taking that insight, we combined music and fashion – two powerful forms of self-expression for the youth – with RFID technology, to create the Musical Fitting Room. It recommends music tracks that best suit the style of clothing being tried on, introducing youths to music that matched their styles, and a music store that is relevant to their lifestyle.

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