Sportsfreunde is a local startup for sports-interested and healthy minded people who want to stay fit but without the hassle and cliches of fitness-studios and sportsclubs. It offers a client- and fun-centered approach to fitness from sports over nutrition and local culture. Mixing up classic sportstyles with modern action- & funsports for open-minded people.
Client: Sportsfreunde Bochum
Agency: University of applied sciences and Arts Dortmund (Diploma)
Brief: Create an identity and Brand communication materials
Deliverables: Logo, Basic Brand Guidelines, Collateral, Communication
Fields: Concept, Art Direction, Design, Photography, Print supervision
Duration: 12 Weeks
I wanted to create a strong and recognizable Monogram/Picturemark so intentionally I was playing around with the two initials of the Words Sport and Freunde (=Friends in German). During the process I thought about if it is possible to find another connotating Symbol or Mark that reflects one of the core-values so I came up with the heart as a Symbol related to friendship