Sportsfreunde

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Created: 05/17/13
Last Edited: 11/05/13
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Description
Sportsfreunde is a local startup for sports-interested and healthy minded people who want to stay fit but without the hassle and cliches of fitness-studios and sportsclubs. It offers a client- and fun-centered approach to fitness from sports over nutrition and local culture. Mixing up classic sportstyles with modern action- & funsports for open-minded people.

Client: Sportsfreunde Bochum
Agency: University of applied sciences and Arts Dortmund (Diploma)
Brief: Create an identity and Brand communication materials
Deliverables: Logo, Basic Brand Guidelines, Collateral, Communication
Fields: Concept, Art Direction, Design, Photography, Print supervision
Duration: 12 Weeks
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    Sportsfreunde is a local startup for sports-interested and healthy minded people who want to stay fit but without the hassle and cliches of fitness-studios and sportsclubs. It offers a client- and fun-centered approach to fitness from sports over nutrition and local culture. Mixing up classic sportstyles with modern action- & funsports for open-minded people.
     
     
     
     
     
     
     
     
     
  • Client: Sportsfreunde Bochum
    Agency: University of applied sciences and Arts Dortmund (Diploma) 
    Brief: Create an identity and Brand communication materials
    Deliverables: Logo, Basic Brand Guidelines, Collateral, Communication
    Fields: Concept, Art Direction, Design, Photography, Print supervision
    Duration: 12 Weeks
     
     
     
     
     
     
     
     
     
     
     
     
     
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    I wanted to create a strong and recognizable Monogram/Picturemark so intentionally I was playing around with the two initials of the Words Sport and Freunde (=Friends in German). During the process I thought about if it is possible to find another connotating Symbol or Mark that reflects one of the core-values so I came up with the heart as a Symbol related to friendship
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
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    Follow me on: Twitter / Dribbble / FlickR 

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