Snapdragon by Qualcomm

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Created: 02/22/11
Last Edited: 12/04/12
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Description
Integrated campaign to raise awareness of the Snapdragon processor
  • Snapdragon by Qualcomm
    The Heart of Smart

    Qualcomm is the world leader in next-generation mobile technology. Our brief was to create awareness around the company's snapdragon smart processor. This involved educating consumers  in what multimedia applications the processor enabled in order to influence their buying decisions. 

    We produced a fully integrated campaign around the concept of 'The Heart of Smart' , communicating the vital role the snapdragon processor plays in delivering powerful multimedia capability to smart-phones. 
  • 20 sec promo
  • Brand Poster
  • Brand Poster – Arabic
  • Handset specific ad
  • Microsite development
  • Mall of Emirates – Advertising
  • Mall of Emirates – Interactive Lab
  • Mall of Emirates – Retail outlet display
  • Merchandise – T-Shirt design
  • Qualcomm sponsored music event

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