Snapdragon by Qualcomm
The Heart of Smart
Qualcomm is the world leader in next-generation mobile technology. Our brief was to create awareness around the company's snapdragon smart processor. This involved educating consumers in what multimedia applications the processor enabled in order to influence their buying decisions.
We produced a fully integrated campaign around the concept of 'The Heart of Smart' , communicating the vital role the snapdragon processor plays in delivering powerful multimedia capability to smart-phones.