Smirnoff - Start Pure

  • Featuring iconic music producer Pharrell Williams, the brief was to design a ‘Pure’ worldrepresenting the artist’s creative process within a stripped back, industrialmilieu. Pharrelltakes the audience on a journey of how his mixes are created via his track 'Truth or Dare' by adding layer upon layer of the beat, groove and the vocals. Following a shoot in Los Angeles, the turnaround fromrushes to initial 60 sec output was just two weeks for Cutting Edge. Modelled in Maya, lite withHoudini, rotoscoped in Nuke, designed in After Effects, fluid simulation inRealFlo and composited in Flame.