Skechers Womens Sport :15 (Director Job Hall)

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Created: 03/27/12
Last Edited: 01/18/13
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:15 Skechers Womens Sport broadcast commercial running on national television networks in 2012. Bright, vibrant, fun shoes for women mixed with colorful motion graphics.

The concept was to create a visual reflection of summer fun. Smooth animation and transitions coupled with the dynamic movement of the girls jumping and dancing helps to create an energetic and happy feel. The womens sport Skechers shoes are bright and vibrant, so the color palette of the spot needed to reflect that.

The shoes were photographed at several different angles and some shot as 360 rotations, then animated in post. The girls were shot on greenscreen in Los Angeles.

Director/Producer: Job Hall
Producer: Mike Medby
1st AD: Nick Erickson
DP: Greg Ephraim
Gaffer: Derek Vass
Key Grip: Cameron Bryant
Photography: Mike Medby, Jason Ware
Animation & 2D Compositing: Nate Whitson, Job Hall
DIT: Ryley Fogg

Music: SKIPPIN' ON SUNSHINE
Composer: BOJANIC/HOOPER/PAGE/MARR
Publisher: EXTREME PRODUCTION MUSIC USA (ASCAP) / BAYHAM MUSIC LIBRARY
  • :15 & :30 Skechers Womens Sport broadcast commercial running on national television networks in 2012. Bright, vibrant, fun shoes for women.

    The shoes were photographed at several different angles and some shot as 360 rotations, then animated in post. The girls were shot on greenscreen in Los Angeles.

    Director, Producer: Job Hall
    Animation & 2D Compositing: Nate Whitson, Job Hall
    Photography: Mike Medby, Jason Ware

    :30 Music: "You Always Make Me Smile" by Kyle Andrews. Buy it here on iTunes
    :15 Music: SKIPPIN' ON SUNSHINE

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