Shopbop Feels Good

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Created: 11/11/11
Last Edited: 02/19/13
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Description
Creative Director: Scott Cromer, Mike McCommon, Steve Luker
Account Director: David Beauvais
Art Director: Steve Luker
Copywriter: Steve Luker, Scott Cromer
Photography Producer: Greg Carter
Photography: Jason Nocito
  • Shopbop
    SS11 CAMPAIGN
  • Shopbop.com forged thetrail for women’s online fashion boutiques, making shopping online accessible,inspiring and simple. Seen as a leader in the digital space they wanted tolegitimize their position as a leader in the fashion world at large. Mutt tookthe reins and created a print campaign to run in iconic fashion magazines. A videolaunching the campaign lived online at Shopbop.com. Creative direction was leadby the euphoric pleasure women feel when visiting and shopping on shopbop.com.Adding to the company’s premium allure, the ads were minimalist in copy anddidn’t feature a url, something truly unique for advertising of an ‘onlineretailer’.

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