Shopbop Feels Good

  • Shopbop
    SS11 CAMPAIGN
  • Shopbop.com forged the trail for women’s online fashion boutiques, making shopping online accessible, inspiring and simple. Seen as a leader in the digital space they wanted to legitimize their position as a leader in the fashion world at large. Mutt took the reins and created a print campaign to run in iconic fashion magazines. A video launching the campaign lived online at Shopbop.com. Creative direction was lead by the euphoric pleasure women feel when visiting and shopping on shopbop.com. Adding to the company’s premium allure, the ads were minimalist in copy and didn’t feature a url, something truly unique for advertising of an ‘online retailer’.