Share Your Mello

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Created: 09/25/12
Last Edited: 02/19/13
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Description
RADIO
Executive Creative Director: Scott Cromer; Steve Luker; Mike McCommon
Copywriter: Mike Houston
Art Director: Mishy Cass
Account Director: Kristin Postill Webb
Production Company: Mutt Productions
Executive Producer: Chris Lawson
Production Assistant: Cheryl Helm
Mix: Chip Sloan, Digital One

SPOT
Executive Creative Director: Scott Cromer; Steve Luker; Mike McCommon
Copywriter: Mike Houston
Art Director: David Zavertnik; Mishy Cass
Account Director: Kristin Postill Webb
Production Company: Mutt Productions
Executive Producer: Chris Lawson
Production Assistant: Cheryl Helm
Directorial: Mutt
Editorial: Adam Long
Music: Marmoset “Parson Red Heads”
Title Work: Adam Long
Mix: Digital One
Finishing/Color: Hive-FX

OOH
Executive Creative Director: Scott Cromer; Steve Luker; Mike McCommon
Copywriter: Mike Houston
Art Director: David Zavertnik; Mishy Cass
Account Director: Kristin Postill Webb
Production Company: Mutt Productions
Agency Producer: Chris Lawson
Production Company: Emilie Muller Productions
Director of Photography: Chris McPherson
Retouching: Peter Lindman

BANNERS
Executive Creative Director: Scott Cromer; Steve Luker; Mike McCommon
Copywriter: Mike Houston
Art Director: Tim O'Brien, Mishy Cass
Account Director: Kristin Postill Webb
Production: Mutt Productions
Development: Snapshot Group
Animator: Cameron Kingzett
  • Share Your Mello
    2012 CAMPAIGN
  • Mello Yello is an easy-flowing, easy-going citrus soda that goes down real easy. When Mutt was asked to help make the soda more relevant to teens, Mutt did what Mutt does best: invited friends to the party. As human beings, we are social. When we find something we love, we want to share it. A song, video, blog, film, magazine or soda, it doesn’t matter. What does matter is having friends around to share it with. It makes moments richer, more special and definitely more memorable but most importantly it makes us smile.
  • RADIO
    MAN BAND :60
  • RADIO
    MRS. BURGER :60

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