SERIAL CUT™ + TOYOTA PRIUS - Print and OOH

Info
Statistics
Created: 06/14/13
Last Edited: 08/31/13
588
25
5
Description
A world of possibilities
With the space of an SUV and the fuel efficiency of a Prius, you can go more places and do more things – the Prius way. So to launch Toyota's new Prius v, we wanted to spark people's imaginations about what they'd do with a bigger Prius. In "More Prius, More Possibilities," the Prius v is a portal to a hyper-detailed, fantastical world where anything can happen.
  • A WORLD OF POSSIBILITIES
    With the space of an SUV and the fuel efficiency of a Prius, you can go more places and do more things – the Prius way. So to launch Toyota's new Prius v, we wanted to spark people's imaginations about what they'd do with a bigger Prius. In "More Prius, More Possibilities," the Prius v is a portal to a hyper-detailed, fantastical world where anything can happen.
     
    Thank you to Sergio & SerialCut™ for the Amazing Print & OOH.
  • PRINT
    We worked with Serial Cut™ to create a magical world of possibilities.
  • DETAIL SHOT
  • CONCEPT SKETCH
    We worked out the layouts with these simple sketches we traded back and forth. The process was super fun and its cool to see how similar things actually turned out. SERGIO!!!!!
  • PRINT 2
  • DETAIL SHOT
  • CONCEPT SKETCH
  •  
    PRINT 3
  • DETAIL SHOT
  • CONCEPT SKETCH
  • THE MAKING OF by SERIAL CUT™

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