Reebok One Series - Custom Type

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Created: 10/29/13
Last Edited: 03/11/14
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Description
The idea was to develop a typeface inspired on the patterns of the new Reebok One Series shoes, full of new materials, designed from heel to toe, offering fluidity and lightness. The typeface was based on the corporate typography "Reefont Condensed".

Creative Director: Manuel Lemus
Fotography: Ruben Vigil
Agency: Sofa Experience
client: Reebok
  • The idea was to develop a typeface inspired on the patterns of the new Reebok One Series shoes, full of new materials, designed from heel to toe, offering fluidity and lightness. The typeface was based on the corporate typography "Reefont Condensed". 
     
    Creative Director: Manuel Lemus
    Fotography: Ruben Vigil
    client: Reebok
  • Rejected option
  • Option based on the hexagonal texture
  • The hardest part of this project was to divide the corporate typeface to fill the pattern.

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