ROCHAS Les Cascades Eclat d'Agrumes

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Created: 05/07/13
Last Edited: 08/03/13
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Description
Les Cascades Eclat d'Argumes is the first of a series of Les Cascades fragrances, targeted towards young, urban women. The concept of this campaign is based on the Rochas brand values of Parisian elegance and "joie de vivre," along with the fragrance benefits of feeling refreshed and energized.
  • ​Featuring Olivia Palermo
     
    Les Cascades Eclat d'Argumes is the first of a series of Les Cascades fragrances, targeted towards young, urban women. The concept of this campaign is based on the Rochas brand values of Parisian elegance and  "joie de vivre," along with the fragrance benefits of feeling refreshed and energized. 
     
    Agency: Atletico International
    ​Photographer: Camilla Akrans
    ​Director: Dimitri Karakatsanis
    ​Client: Procter & Gamble

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