RENFE "Pop-up"

  • New times, new trains  (2009)

    The best way to show RENFE's (Spanish National Rail Network) new fleet of trains - a magical travelling experience.

  • AWARDS 
    • Cannes Lions: 2009 Shortlist
    • The New York Festival: 2010 Gold + Bronze + Bronze
    • LIA Awards: 2010 Bronze
    • Epica: 2009 Silver
    • El Sol: 2009 Silver
    • Fiap: 2009 Gold + Silver + Bronze
    • Laus: 2010 Gold

     
  • F I L M

    3d by Miopia. Directed by Sega (Lee Films).
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    P R I N T

    For the print we created real pop-ups.
    Serial Cut made the following beautiful masterpieces. Paloma Rincón was the photographer.
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    M A K I N G   O F   P R I N T   by Serial Cut
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    P R I N T  M O C K  U P S

    I would like to show you the first mock ups I made on photoshop to sell the idea to the client. They were very useful as well as a guide for Serial Cut. Hope you like them too.