QUIKSIILVER WATERMAN COLLECTION 2012 CAMPAIGN

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Created: 08/17/12
Last Edited: 12/27/12
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QUIKSILVER WATERMAN COLLECTION 2012 CAMPAIGN
the quiksilver waterman collection is the finer assortment of men's outdoor sportswear, meticulously crafted from choice fabrics and trims, it meets the evolving needs of the global waterman's lifestyle. this collection from quiksilver is designed for men, ages 30-45. men who have grown up with quiksilver, and now want clothes to match their lifestyle.

below is sampling of what the quiksilver waterman collection looked like for 2012. the concept was borrowed from old fishing photos, where photographers would handwrite a little more information on the photos to preserve the moment in time for history. the quiksilver waterman team is filled with legends and former world champions so the idea was simple; authentically capture the team living the waterman lifestyle, and have them handwrite a few words on each photo to preserve that moment in time for history.

marketing director: peter mel
photography: jeff hornbaker, patrick trefz
filmer, editor: pat myers
locations: canada, hawaii, california, tahiti
  • QUIKSILVER WATERMAN COLLECTION 2012 CAMPAIGN
    the quiksilver waterman collection is the finer assortment of men's outdoor sportswear, meticulously crafted from choice fabrics and trims, it meets the evolving needs of the global waterman's lifestyle. this collection from quiksilver is designed for men, ages 30-45. men who have grown up with quiksilver, and now want clothes to match their lifestyle.

    below is sampling of what the quiksilver waterman collection looked like for 2012. the concept was borrowed from old fishing photos, where photographers would handwrite a little more information on the photos to preserve the moment in time for history. the quiksilver waterman team is filled with legends and former world champions so the idea was simple; authentically capture the team living the waterman lifestyle, and have them handwrite a few words on each photo to preserve that moment in time for history.

    marketing director: peter mel
    photography, creative direction: jeff hornbaker
    additional photography: patrick trefz
    filmer, editor: pat myers
    locations: canada, hawaii, california, tahiti
  • photo direction, product styling, typography, artwork.
     
  • print advertising: 4 endemic surfing magazines, 15 unique ads a year.

  • business to business catalogs: 3 per year, 100+ pages.

  • retail: custom signage for core surf shops, and other signs for department stores.

  • mobile website: website is designed to work on all devices. website includes 40+ image slideshow from each trip, and a 2+ minute video. clean, simple, aspirational, buy now.

  • hawaii, spring 2011 lookbook. a few images from the 40 image slideshow + video.

    photographer: jeff hornbaker
    athletes: mark healey, mark cunningham, mel pu'u, shayne mcintyre

  • california, summer 2011 lookbook. a few images from the 40 image slideshow + video.

    photographer: patrick trefz 
    athletes: shayne mcintyre, peter mel, jamie mitchell

  • tahiti, fall 2011 lookbook. a few images from the 40 image slideshow + video.

    photographer: patrick trefz
    athletes: mark healey, jamie mitchell

  • the summer fall essentials for men. a few images from the 20 image lookbook

  • social: instagram, facebook, twitter. supply the athletes with content, and have them connect with the customer directly, showcasing their lifestyle with our products.

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