QUIKSILVER WATERMAN COLLECTION 2012 CAMPAIGN
the quiksilver waterman collection is the finer assortment of men's outdoor sportswear, meticulously crafted from choice fabrics and trims, it meets the evolving needs of the global waterman's lifestyle. this collection from quiksilver is designed for men, ages 30-45. men who have grown up with quiksilver, and now want clothes to match their lifestyle.
below is sampling of what the quiksilver waterman collection looked like for 2012. the concept was borrowed from old fishing photos, where photographers would handwrite a little more information on the photos to preserve the moment in time for history. the quiksilver waterman team is filled with legends and former world champions so the idea was simple; authentically capture the team living the waterman lifestyle, and have them handwrite a few words on each photo to preserve that moment in time for history.
marketing director: peter mel
photography, creative direction: jeff hornbaker
additional photography: patrick trefz
filmer, editor: pat myers
locations: canada, hawaii, california, tahiti
hawaii, spring 2011 lookbook. a few images from the 40 image slideshow + video.
photographer: jeff hornbaker
athletes: mark healey, mark cunningham, mel pu'u, shayne mcintyre