- QUIKSILVER WATERMAN COLLECTION 2011 CAMPAIGN
the quiksilver waterman collection is the finer assortment of men's outdoor sportswear, meticulously crafted from choice fabrics and trims, it meets the evolving needs of the global waterman's lifestyle. this collection from quiksilver is designed for men, ages 30-45. men who have grown up with quiksilver, and now want clothes to match their lifestyle.the quiksilver waterman team is filled with legends and former world champions, so the overall idea of the campaign was to simplify things by authentically capturing the team living the waterman lifestyle while wearing our gear. with economy on the brink of collapse, and people losing their jobs we just wanted to take the consumers back to a simpler time, a time where you spent all day at the ocean just because you loved it. the photography concept had two parts to it. part one was to capture the moment and the details of a waterman. part 2 was to take a 4x5 photo if the moment was of significance.
below is sampling of what the quiksilver waterman collection looked like in 2011.marketing director: peter melphotography, creative direction: jeff hornbakerfilmer, editor: pat myerslocations: puerto rico, british virgin islands, california, canada