the photography concept had two parts to it. part one was to capture the moment and the details of a waterman. part 2 was to take a 4x5 photo if the moment was of significance. 

    below is sampling of what the quiksilver waterman collection looked like in 2011.

    photo direction: photo by solomon d. butcher, nebraska, 1886.
    product styling, typography, artwork.

  • print advertising: 3 mainstream ads in mens journal.

  • print advertising: 15 endemic ads in various surfing magazines. 

    below are 4 spreads that ran in surfer's journal

  • business to business catalogs: 3 per year, 100+ pages.

  • retail: first waterman collection only store opens in newport beach california.

  • retail: 1 of 3 changing rooms featuring floor to ceiling underwater images.

  • retail: custom signage for core surf shops, and department stores.

    mobile website: website was designed to work on all devices. website included 40+ image slideshows from each trip, a 2+ minute video, and a list of the waterman athletes. clean, simple, aspirational, buy now.

  • spring lookbook: shot in puerto rico & the british virgin islands. here are a few images from the 40+ image slideshow.

    athletes: mark healey, shayne mcintyre, jamie mitchell.

  • athlete biographies. each bio contained 3-5 slides.

  • the end of the year, and the beginning of something new.

    "april, pacific coast canada: paradise is where you find it." shayne mcintyre.