Potential is a semen quality test, which will become available in retail stores, pharmacies and its own online store.
A full corporate identity was designed covering stationairy, posters, web design and packaging. Our team came up with a name for the product, and furthermore did the product design. The visual art direction emphasises on making the design look friendly yet serious and reliable.
The packaging covers both the retail package design and webshop packaging used for mail delievery.