Phisohex Acne Cleanser Print Campaign

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Created: 08/05/13
Last Edited: 08/05/13
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Description
The Print Campaign (3 Ads) for “pHisoHex” Skin Wash conveys the superior cleansing effect of the product which helps to get rid of pimples. Adding a touch to the Campaign, the word “瘡” ("pimple") is used as a visual treatment representing real pimple.
  • The Print Campaign (3 Ads) for “pHisoHex” Skin Wash conveys the superior cleansing effect of the product which helps to get rid of pimples. Adding a touch to the Campaign, the word “瘡” ("pimple") is used as a visual treatment representing real pimple.  “Tattoo” is one of the three Ads showing the embarrassing situation when the pimples developed into a butterfly shaped tattoo with the headline “The hottest tattoo nowadays?”
  • "Beard" is one of the three Ads showing the embarrassing situation caused by pimples on the face which make people curious whether you are Mr. So or Miss So (Same pronunciation as "Beard" in Cantonese) with the headline “Mr. So? Miss So?”
  • "Necklace" is one of the three Ads showing the embarrassing situation when the pimples appeared as the shape of necklace with the headline “The most trendy accessory this season?”

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