Created: 02/05/13
Last Edited: 08/07/14
Prairie Life Fitness (PLF) is one of the nation's leading operators of upscale health and fitness clubs with nine facilities in four states and over 30,000 members. The goal of the print campaign was to market and promote a new PerFit Personal Fitness Training App, powered by PLF, to those interested in accessing a tailored workout but struggle with gym access due to the limits of time and place. The concept emphasized the convenience of training wherever and whenever you want. By creating environmental graphics within the facilities, leveraging the fitness center’s social channels, and building a website that is more than a jumping off point to the App Store, we achieved our goal of getting people excited about the app, creating purchase opportunities on the App Store.

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