PerFit

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Created: 02/05/13
Last Edited: 05/15/13
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Description
Prairie Life Fitness (PLF) is one of the nation's leading operators of upscale health and fitness clubs with nine facilities in four states and over 30,000 members. The goal of the print campaign was to market and promote a new PerFit Personal Fitness Training App, powered by PLF, to those interested in accessing a tailored workout but struggle with gym access due to the limits of time and place. The concept emphasized the convenience of training wherever and whenever you want. By creating environmental graphics within the facilities, leveraging the fitness center’s social channels, and building a website that is more than a jumping off point to the App Store, we achieved our goal of getting people excited about the app, creating purchase opportunities on the App Store.
  • Prairie Life Fitness (PLF) is one of the nation's leading operators of upscale health and fitness clubs. They have nine facilities in four states and over 30,000 members. They take particular pride in their professional, member-oriented staff and state-of-the-art equipment.
     
    Our assignment was to create a campaign to market and promote the PerFit Personal Fitness Training App, powered by PLF, to those interested in accessing a tailored workout but struggle with gym access because of the limits of time and place. This was the first foray into app development for PLF. The client had to be shepherded through all the processes and unique user needs of the mobile medium.
  • The concept was to emphasize the convenience of training wherever and whenever you want. We supported the app launch with environmental graphics in the clubs, leveraging social channels, and an app focused website. We achieved our goal of launching a new brand, app and revenue stream for PLF. In addition, the new app underscored PLF’s commitment to client support, quality and access to services.

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