Peace-Fire

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Created: 09/19/12
Last Edited: 11/22/12
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Description
To get the world talking about Peace One Day, we targeted a worldwide online community of chatter boxes. 20 million gamers play XBox live war games every singe day and we wanted to shake their cage a little.

So on September 21st, we gave them a break from war and re-enacted a historic act of peace by hosting 'no man's land' football matches over XBox Live during a virtual cease fire.

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