Pass the Play

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Created: 07/30/12
Last Edited: 08/27/13
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Description
Pass the Play is a social media and philanthropic effort to introduce GoGo squeeZ as a lifestyle brand that encourages a playful andactive lifestyle.
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    Pass the Play by GoGo squeeZGoGo squeeZ
     
    How it works:
    GoGo squeeZ gave away 10,000 rubber balls, inviting people to request or register a ball at PassthePlay.com. Users are then asked to pass along their rubber ball for a bigger chance at winning prizes. In addition, everytime someone uses #Passtheplay on Facebook or Twitter, GoGo squeeZ  will donate $1 to the Fresh Air Fund.
     
    Pass The Play works to build an online brand community for larger digital efforts from Big Spaceship and GoGo squeeZ.

    PassthePlay.com
    For more Big Spaceship, visit us at www.bigspaceship.com.
  • To see more of our work, visit our Behance profile or www.bigspaceship.com.

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