- Pass the Play by GoGo squeeZ is a social media and philanthropic effort to introduce GoGo squeeZ as a lifestyle brand that encourages a playful and active lifestyle.
How it works:
GoGo squeeZ gave away 10,000 rubber balls, inviting people to request or register a ball at PassthePlay.com. Users are then asked to pass along their rubber ball for a bigger chance at winning prizes. In addition, everytime someone uses #Passtheplay on Facebook or Twitter, GoGo squeeZ will donate $1 to the Fresh Air Fund.