Pams Premium Range Packaging

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Created: 12/03/11
Last Edited: 11/20/12
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Description
A project involving rebranding a budget brand into premium packaging.
  • Pams Premium Range
    Packaging
  • The Pams range of products is New Zealand's largest food retailers with low prices aimed at the general public.

    Our brief was to recreate pams into a premium more quality and high priced range for a target audience with more disposable income. We were given specific information that was required to be on the packaging, but had creative freedom for the design.

    I took a strong typographic approach in a vintage / modern way using a range of vintage fonts and colour tones. I also used typical vintage banners and graphic elements to be coherent with this style. The text varies in colour and size to create hierarchy and a sense of direction to read the words as an appetizing sentence.

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