PURE / ADVERTISING FASHION EVENT

  • Pure was one of the UKs largest womens wear fashion events. My concept captures the energy of the event though coloured illustrations, whilst upholding the high fashion value of the Pure brand through the art directed shapes of the model and black and white photography. This concept eventually shaped the physical layout of the event at Olympia, London. Photographer: Joe Lacey.
  • I APPRECIATE IT IF YOU APPRECIATE IT.