Optimus® is a Turkish company specialized in insurance on a global level. Our client's intention was to design the branding image and communication experience of Optimus®. Our analysis ended in a branding process where we decided to communicate the brand's original concept. Their logo consist in an elephant, which represents security and loyalty, so we look for a way to correctly communicate this on the whole identity image. We intervened their type, corporative communications & website using fresh typography, vibrant colors and simple patterns.