Working with our friends at Silver & Partners we collaborated efforts to pitch for the Optimum rebrand business. With Silver & Parters leading the advertising efforts we focused on developing a new logo and brand identity for Optimum. The logo and identity we developed leverages the play button in a few ways to represent Optimums core business's as cable provider. We created an independent logo for Optimum created by a pattern of 6 play button icons. Each of the 6 icons in the the logo represents a key piece of Optimum's business. Furthermore, by creating a pattern out of the triangle shape the negative space creates a grid of connectivity which we felt was a great conceptual tie in to how their business connects people through television, internet or phone.